When Twitter was in it’s “early adopter” stages, it was helpful to know who to follow and why. Follow Friday was a meme that grew like wildfire. The tweet that started it all was back in January of ’09:
And the rest, as they say, is history. People started to look forward to Friday as a way to show gratitude to followers and help others find great people. Most of the time there was at least some reason or purpose given to why you you should follow certain tweeps.
Then came Twitter lists, and now Follow Friday has become, in my opinion, a bloated string of unrelated names, usually exactly 135 + characters long, and defined by superlatives like “fun” or “engaging”.
…..I’m sorry, but I’m not really that into Follow Friday as it has evolved.When I see my name sandwiched in between @JoesAuto and @Oprah in the same exact order for 67 weeks, I’m not especially flattered. I am grateful, and I say thank you: But I know I”m on a list, and the only reason I’m being mentioned is because I’m on the list. Don’t get me wrong. I’m happy to make the list, and it beats the alternative. But as Twitter continues to evolve and improve, so can Follow Friday.
Take a look at your Follow Friday list…. is it a who’s who? When was the last time you truly collaborated or reached out to them in any sort of way? What makes that person stand out among all of your followers? Why should anyone want to follow this person? Really Why? Not in 140 characters….try to get it down to a phrase.
Today, I chose to highlight a woman, @NubianOR I met on Twitter a few months back. We are passionate about our cheese, and sustainability, and we struck up a great friendship. Last week she sent me a postcard. From South Africa. It touched me so that I tweeted:
This took me all of 30 seconds to put together, but it got my point across, and her reply says it all:
And that, my friends, is how Follow Friday goes to the next level. Now, if you want to knock it out of the park, then look no farther than @Leaderswest. Jim Dougherty, who has this great blog knocks my socks off with his friendship and level of engagement. He has made adorable videos, touching blog posts, and even a funny animated short, courtesy of Go Animate
Like it? Create your own at GoAnimate.com. It’s free and fun!