Using social media is sometimes like using a toolbox. There is no one size fits all media channel poised to be the be-all end all to the others. Rather, it is important to familiarize yourself with several forms of social media to meet your goals.
A few years ago I had the daunting task of collaborating on a large-scale well-known Portland event. It required finding entertainment, space, and advertising. Knowing which social media channels to use where was the only way it could be done in a short time frame. The talent came from Craigslist, in the gigs section, and each act was verified through their MySpace page before I contacted them. Attention to the event was pushed through an events page on Facebook, and intensively talked about on Twitter, scaling up the tweets on the day of the event, and scaling back gracefully after it was over. The result? The event went off without a hitch, thanks to ALL of the social media channels.
I could not have been successful had I used any one of these social media platforms. It took the whole enchilada to assimilate all of the talents and garner the attention needed. You could pound a nail with a screwdriver, but it will take a LOT longer!!
The next few blogs will go more in-depth on what each tool does…and how to use them to your advantage.